Proven advertising ideas to get more people to buy from you, visit you or know about you. Not to mention plenty of tips on creating successful copy, layout and images. All filtered through the thick haze of classic rock lore.

Saturday, February 10, 2007

Nothing new under the sun - Part II

Too many ads today don't have headlines because too many creative directors, copywriters and designers today feel that headlines are "old school." And when you evoke David Ogilvy's name and say every ad must have a headline, you get laughed at for being anachronistic.

Two facts. One, ads without headlines are nothing new (such as this Kellogg's ad from 1908). And two, headlines are a crucial part of a proven formula of grabbing your target audience's attention. Right now, it may not be so cool to create ads with headlines. But it is always cool to create ads with headlines that increase response rates.

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