Proven advertising ideas to get more people to buy from you, visit you or know about you. Not to mention plenty of tips on creating successful copy, layout and images. All filtered through the thick haze of classic rock lore.

Sunday, February 18, 2007

The word-length guide to website writing

Like all persuasive writing, web copy must quickly get to the point and use the fewest words possible. In other words, you must make your copy easy to scan -- because that's what readers do. They scan first.

So no matter how long your website is, here's a quick guide to keep your headlines, sentences and paragraphs short and scan-able:
  • Headlines and subheads: Should be 8 words or less

  • Sentences: 15-20 words

  • Paragraphs: 40-70 words

  • Pages: 300-500 words per page

1 comment:

lnacomp said...

What are these guidelines based on?