Like all persuasive writing, web copy must quickly get to the point and use the fewest words possible. In other words, you must make your copy easy to scan -- because that's what readers do. They scan first.
So no matter how long your website is, here's a quick guide to keep your headlines, sentences and paragraphs short and scan-able:
So no matter how long your website is, here's a quick guide to keep your headlines, sentences and paragraphs short and scan-able:
- Headlines and subheads: Should be 8 words or less
- Sentences: 15-20 words
- Paragraphs: 40-70 words
- Pages: 300-500 words per page
1 comment:
What are these guidelines based on?
Post a Comment