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Thursday, January 18, 2007

How to get the right feedback from those you show your work to

Show someone your work and you're liable to get an "I like it" or "I don't like it." And nothing else. This response is appropriate if you're asking for an opinion on tobacco-flavored ice cream or the smell of your new hair gel. But it's a weak response if you're trying to find out if your piece really works (especially if you're too close to it to know if it really works).

So what should you do when you're trying to get some helpful, strategic feedback and instead you get only an "I like/don't like it" response? Simply dig deeper by asking these questions:

1. Did it grab your attention?
2. Was this persuasive to you?
3. Was the key selling message clear at a glance?
4. Was it easy (and even fun) to read?
5. Was it dynamic? Relevant? Tasteful? Human?

These are just a few suggestions. The point here is that sometimes you may need to ask more strategic questions from those you show your work to ... so you can get more strategic feedback and so your piece can be more effective.

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