Proven advertising ideas to get more people to buy from you, visit you or know about you. Not to mention plenty of tips on creating successful copy, layout and images. All filtered through the thick haze of classic rock lore.

Sunday, January 7, 2007

Nothing new under the sun

This 1957 ad could have been produced today (with digital imagery replacing the illustration). There's no headline to speak of and no copy -- just a catchy tagline. This kind of treatment could work to arouse awareness for a household name candy. But not for the many services and products today that are selling themselves short by sacrificing just a few lines of persuasive copy for award-winning creative.

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