Words that should be blacklisted - part one

There are some words you should never use in your ads, websites, brochures and other collateral. The word that tops my blacklist is the word "unique." Originally, it meant being without a like or equal. Now it means nothing, or less than nothing, because it's so overused. If everything's unique (unique school, unique design, unique hairstyle) then nothing's unique. So instead of using a word that no longer has any real meaning to your target audience, just describe what makes you special and how you differentiate from your competition.